Introduction of HEWLETT PACKARD new digital printing technology to the printing and flexible packaging markets in Brazil in a planned and structured way, including the initial contacts until follow-up with stakeholders, providing them with support for eventual market queries, with (understanding) study of technology, monitoring the world premiere in Israel for executives and business partners; meetings and visits to explain the new technology to potential customers in this market, since each company has specific needs.

Some articles were published to promote this partnership:

• Digital printing versus flexographic. What is the limit?

• Digital printing: a matter of time and complementarity.

• Printing Trends