Nitro Química

• Conducting qualitative research about choice and application of nitrocellulose resin in packaging inks, starting from personal interviews with ink manufacturers and converters.

• Identification of the drives in the election of the resin printing ink (Rotogravure and Flexography).

• Assessment of the level of the brand owner’s knowledge about resins and inks.

• The central idea was to provide the Market Intelligence area with valid and strategic information, identifying opportunities and applications.